At 41 years old, Alice Rickard stands as a luminous example of what true transformation looks like when determination meets discipline. As a working mum of twins, she proves every day that age and circumstance are never barriers to personal growth. Her journey is a story of courage, structure, and the powerful decision to prioritise herself, not just for her body, but for her mind, confidence, and future.
A Journey That Began With Purpose
When Alice first joined Kings Gyms, she wasn’t only searching for a gym; she was searching for a space that inspired purpose. As she says, “I wasn’t just looking for machines or weights, I was craving an environment that would push me to be better.” From the same first day, she felt an energy that could not be ignored, a space filled with dedication, encouragement, and people who were serious about showing up for themselves.
From Motivation to Transformation
Over the course of nine months, Alice completely redefined her limits. She reduced body fat, sculpted visible muscle definition, and found a faith that she once thought belonged only to her younger years. Her transformation, however, was about more than physical results. It became a process of raising her standards, proving that discipline is deeply empowering, and showing her children that consistency beats perfection every single time.
Discipline Inside and Outside the Gym
Inside the gym, she focused on structured training and the science of progressive overload, showing up even on days when motivation felt far away. Outside of the gym, she used Dana, her personal accountability and nutrition tool, to keep her daily habits aligned with her goals. As Alice puts it, “Transformation doesn’t just happen in the hour you train, it’s in the other 23 hours of the day too.”
The Power of Support and Accountability
Kings became her environment for progress. Dana became her compass for discipline. Together, they created the perfect partnership that completely reshaped not only her physique but her entire lifestyle.
A Message to Those Who Feel It’s Too Late
Today, Alice Rickard’s story is a message to anyone who feels it’s too late or too busy to start. Her transformation is living proof that with the right mindset and surroundings, incredible change is possible. She reminds us that success begins with small, consistent steps, showing up, staying accountable, and believing that every effort adds up.
Her words echo a truth we all need to hear: “You are capable of more than you think. Surround yourself with the right energy, commit to your own growth, and the transformation you dream about becomes inevitable.”
Rising Stronger Every Day
Through strength, structure, and self-belief, Alice Rickard embodies what it truly means to rise, not just physically, but as a woman, a mother, and an inspiration to anyone ready to begin their own journey.